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Meta Robots Tag 101: Blocking Spiders, Cached Pages & More
Written by Danny Sullivan   
Wednesday, 31 October 2007

Last week, I covered a new command for the meta robots tag -- one to prevent search engines from using Yahoo titles and descriptions. In doing that, a number of questions came up about the meta robots tag syntax itself. Google Webmaster Central has now posted "Using the robots meta tag," providing some clarity from Google. In addition, both Yahoo and Microsoft have also sent me information on using the tag. I'll run through what everyone says below, complete with charts for easy at-a-glance comparisons.

The meta robots tag was an open standard created over a decade ago and designed initially to allow page authors to prevent page indexing. Over the years, various search engines have added additional support to the tag.

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Meta Keywords Tag 101: How To "Legally" Hide Words On Your Pages For Search Engines
Written by Danny Sullivan   
Wednesday, 31 October 2007

If there's anything I particularly hate when it comes to SEO, it's the meta keywords tag. I so wish it had never been invented. It's practically useless, yet people still obsess over it. In this article, I'll explain more about why you shouldn't worry about it except perhaps for misspellings, as well as which search engines support it.

The meta keywords tag is one of several of meta tags that you can insert into your web pages to provide search engines with information about your pages that isn't visible on the page itself. For example, my Meta Robots Tag 101: Blocking Spiders, Cached Pages & More article covers how you can use a different meta tag -- the meta robots tag -- to block pages from being indexed. Users don't see this information (unless they look at your source code), but search engines do.

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Matt Cutts Confirms that Paid Links Killed Your PageRank
Written by Administrator   
Wednesday, 31 October 2007

Selling links? Matt Cutts has told Loren at Search Engine Journal that it was buying and selling links that ended up getting your PageRank lowered over the past few days.

The partial update to visible PageRank that went out a few days ago was primarily regarding PageRank selling and the forward links of sites. So paid links that pass PageRank would affect our opinion of a site.

Danny Sullivan adds in the comments that he already knew this was happening. On October 7, Search Engine Land came out with a post warning you that you could get your PageRank lowered for selling links. Fast forward three weeks and we're here.

The discussion moves to Sphinn where there's a lot of confusion over the fact that Google seems to have penalized sites that simply do not participate in selling links. Copyblogger is an example.

Of course, there's also the other side (in a blog post that I can't find and link to): why can't bloggers make a little money on the side? Some of them aren't as rich as the Googlers. :P

How many people do you think were really outed by SEOs?

Still, according to a more recent Search Engine Land post, Google's stance seems unclear:

Google is always working to improve the ways that we generate relevant search results and update our opinions of sites' reputations across the web.

Some of the hard-hit sites seem to be pretty relevant, if you ask me. Again, the question goes back to the many posts I've seen where bloggers ask why they should be penalized if they provide quality content -- and sell links. So what? Why slight them?

 
Public Transit Directions in Google Maps
Written by Administrator   
Tuesday, 30 October 2007
Google Maps integrated the data about public transportation routes previously available at Google Transit. That means you'll have a new option for directions: take public transit. "Google Maps will suggest up to four trips for you to take, which may contain different modes of transportation. For example, one trip may use the train while another uses the bus." You can choose the departure or the arrival time and see estimations for cost and travel time.

Unfortunately, the service is only available in a very limited number of US cities (including San Francisco Bay Area, Portland, Dallas, Seattle) and Japan. There are already some very good trip planners like HopStop or Transport for London, but all of them are limited to a city or an area. Google Maps should increase the coverage and make the transit directions available from the mobile phone.

Last Updated ( Wednesday, 31 October 2007 )
 
Remove Spam from Google Blog Search
Written by Administrator   
Tuesday, 30 October 2007
Even if Google Blog Search doesn't have too many interesting features, I still use it more often than Technorati because it's faster, it's not down for hours, it's much more comprehensive and it has features not available in any other important blog search engine. I still use Technorati for finding backlinks, because Google does a poor job in this area (compare Technorati with Google Blog Search). Unfortunately, Google Blog Search indexes a lot of spam posts that steal content and use it for lucrative purposes.

Google has two features that reduce the number of splogs (spam blogs) from search results. Like in web search, there's a duplicate filter that removes some of the posts that are almost identical. But it doesn't exclude all of them and it doesn't find posts that duplicate articles from news sites like Business Week.

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